NEW LOOK: The Chinchilla News as you know it is gone and a fresh change is coming in.
NEW LOOK: The Chinchilla News as you know it is gone and a fresh change is coming in. Kate McCormack

The evolution of newspaper: Chinchilla News' next chapter

THE Chinchilla News is about to embark on the most exciting change in its rich history.

The Chinchilla News as you know it is gone and a fresh change is coming in.  

From Thursday, October 17 the Chinchilla News will be published in a new format.   

In one of the most exciting changes in more than 100 years, we're changing the size of our newspaper.  

The more compact 350mm high format will be more reader friendly than our current 405mm high size.   

Surat regional editor Jordan Philp said the newsroom was looking forward to the changes.  

"All of our journalists are excited about getting their stories published in the new-look paper," he said.  

Mr Philp said it was the perfect time to try something different with a new print product.  

"Times are changing and the new format is so much easier to hold and read; we hope readers love it as much as we do," he said.  

"The people we've shown so far have really enjoyed the experience of the more compact newspaper."  

Our newspapers are read by thousands each week, connecting readers with local news on issues that matter.   

We are proud of the role we play in our communities and our newspapers are the vibrant local voice.  

Many readers are highly engaged with our print product and are immensely proud of where they live and want their local paper to reflect pride in their community.  

Seeing advertising from local businesses in their local paper helps readers to show their community pride by shopping locally.  

Local advertising is important with 78 per cent of readers saying they pay regular attention to ads in their local paper and most look for specials or shopping deals.  

Our newspapers play a critical role in the busy lives of our readers and to continue to deliver on the deep connection we share with them and our advertisers, we are evolving.   

In a first for News Corp's regional newspapers, we have converted the Chinchilla News to a new more compact format that allows for a stronger visual presentation of editorial content and advertising and ensures the sustainability of our papers.   

While the size of the paper is changing, our commitment to our local community is not.  

This will allow us to publish more articles, giving readers more.  

The paper is a passionate advocate for the community.  

In years ahead we will continue to be the trusted, proud voices, campaigning for the issues that matter and providing up-to-date information and entertainment.  

For advertisers, the trusted environment this newspaper offers will remain as strong as ever and will continue to connect your brand with an engaged audience, helping you reach your customers.  

We want to take this journey with you.